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Hospitality Sales and Marketing Elizabeth Hopkinson Diving into the dark

SKU: 37266315352

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Description

Diving into the dark

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Hospitality Sales and Marketing Elizabeth Hopkinson Diving into the darkIn today's highly competitive hospitality market, it is essential to have an understanding of sales and marketing. This textbook goes beyond theory to focus on a customer oriented and practical approach for effectively marketing hotels and restaurants. The book explores the four Ps(price, product, promotion, and place) as they relate to specific market segments, providing a customer focused perspective. Illustrations and exhibits include industry

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