It's such an effective finisher that the price of the card was always likely to creep up steadily, at least until there's a reprint
If your deck has the ability to draw or tutor cards, start looking for cards that let you do these things or start accumulating reanimation spells or combo pieces
For this draft I decided I wanted a large variety of editions to spice things up
Mechanically though, there is a difference, so it's a tool we use from time to time
Several cards featured in Ursulas Return - including Ursula, Erics Bride and Diablo, Devoted Herald - feature the Shift keyword but allow players to avoid paying ink altogether, in exchange for players having to discard a certain type of card/s to pay to shift them in instead
Something about the card that is rather bizarre though is the fact that in its original printing, your opponent calls the call flip whereas in most other printings, you call the coin flip