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Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business Delivery:OS The new topicsWhat is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United along with such stars as Jay Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now,